Trade mission to China nets $340 million export boost

Agriculture and Trade Minister Todd McClay has announced the ratification of two dozen partnership agreements that are expected to generate $340 million in export revenue to China over the next three years.

Trade representatives from both countries signed 24 memorandums of understanding and supply agreements at the China International Import Expo in Shanghai and Guangdong province this week.

“These deals will grow our economy and reinforce New Zealand as a reliable trade partner and significant supplier to China,” McClay said. “They will also contribute to our target of doubling the value of exports in the next 10 years.”

The partnerships cover a broad range of sectors, including food and beverage, technology and healthcare.

“These partnership agreements highlight the growing diversity of New Zealand’s trade with China and underscore the government’s commitment to enhancing opportunities for innovation, trade and shared prosperity,” McClay said.

The partnership agreements concluded this week are as follows:

• The New Zealand Meat Industry Association signed a partnership with Ruder Finn as its chief marketing agency to promote Taste Pure Nature in China, raising awareness of New Zealand red meat.
• The New Zealand Deer Industry Association signed a memorandum with Beijing Tong Ren Tang to develop and promote New Zealand venison and deer velvet products.
• GMP Dairy signed a strategic partnership with Sinolife to introduce new milk powder products in China and drive mutual growth through dairy innovation.
• Good Health signed an agreement with Le You to distribute its products through this popular mother-and-baby store chain.
• Grin established a strategic partnership with Rainbow Children’s Clinic to develop sustainable oral health products for children.
• Mr Apple and Xian Feng Fruit signed a memorandum to strengthen their partnership in fruit supply and distribution.
• J.H. Whittaker & Sons expanded its collaboration with Netops to leverage e-commerce channels, boosting sales and market presence.
• 100% Pure New Zealand Honey appointed H&H as the exclusive distributor of Watson & Son and Riverdale honey in New Zealand and China.
• The Atrax Group signed a memorandum with Beijing Admoral Technology, facilitating cooperation in advanced technology solutions.
• Atrax Group signed a memorandum with Civil Aviation Logistics Technology, supporting advancements in aviation logistics technology.
• Gallagher Security signed an agreement with Chubb Fire and Security to enhance security solutions across New Zealand and international markets.
• Auckland Uniservices signed an agreement with Guangzhou Salustier Biosciences and the Guangzhou Institute of Biomedicine and Health to foster biotechnological research and development.
• Freshco signed a memorandum with Shenzhen Yumsun, marking a new phase of collaboration in the fresh produce industry and expanding market reach in China.
• New Zealand’s NIG Nutritionals signed a memorandum with L’ Baby, laying the groundwork for new ventures in infant nutrition products in the Chinese market.
• GMP Pharmaceuticals signed an agreement with WonderLab, aiming to introduce innovative health solutions across the Asia-Pacific region.
• GMP Pharmaceuticals signed an agreement with Vivo Capital, highlighting their joint efforts to scale health and wellness product lines globally.
• Fonterra signed a sustainability memorandum with the China Environment Protection Foundation, aiming to enhance sustainability practices in China.
• Anlene, Fonterra’s bone health brand, signed a memorandum with the International Osteoporosis Foundation to promote bone health and awareness initiatives.
• Fonterra’s NZMP division signed a supply agreement with Wonderlab to provide probiotics, furthering the availability of high-quality probiotics in the Chinese market.
• Miraka strengthened its partnership with Theland through a memorandum to develop new low-carbon supply chain milk products for Chinese consumers.
• Silver Fern Farms signed a tripartite agreement with Dingdong (an e-commerce platform) and Paradise Garden (importer) to expand access to New Zealand’s premium red meat products in China.
• Comvita signed an agreement with the Shanghai Pudong District Government to support regional development and promote Comvita’s natural health products.
• Comvita signed a partnership agreement with OCJ, a leading TV and online shopping platform, to enhance the reach of its natural health products to a broader Chinese audience.
• MitoQ signed a partnership agreement with Tmall Global to expand the presence of its health supplements and increase accessibility to Chinese consumers through Tmall’s vast e-commerce platform.