Dyson, renowned for its high-end home appliances, is to launch its new noise-cancellation headphones in the Chinese market on Tuesday.
The company is hosting a pop-up event in Shanghai to mark the product’s Asian debut, underscoring the city’s growing influence as a launchpad for global brands.
Dyson OnTrac headphones offer advanced noise cancellation, up to 55 hours listening time and customizable caps and cushions with various colors and materials. The release is seen as a business expansion for Dyson, famous for home appliance products such as vacuum cleaners, air purifiers and hair dryers.
Zhu Shenshen / SHINE
Dyson’s noise-cancelling headphones feature customizable designs.
Between August 3 and 8, Dyson is holding a pop-up event in Huahai Road M. with hands-on opportunities for consumers. Dyson OnTrac headphones will be on sale from Tuesday at a price of 3,899 yuan (US$542).
The launch aligns with Shanghai’s ongoing “Shanghai Summer” international consumption season, an initiative aimed at boosting the city’s economy through increased consumer spending.
Zhu Shenshen / SHINE
People try out the new Dyson headphones at a pop-up event in downtown Shanghai.